Jimmy’s Cocktails collaborates with Greater Than Gin to launch an exclusive Cocktail mixer – Gin Cherry Sour
Jimmy’s Cocktails collaborates with Greater Than Gin to launch an exclusive Cocktail mixer – Gin Cherry Sour
The Jimmy’s Cocktails X Greater Than, Gin Cherry Sour is the first signature mixer by Jimmy’s Cocktail Labs crafted by master mixologist, Yangdup Lama
National, March 23rd, 2022: Radiohead Brands, makers of
Jimmy’s Cocktails, leading non-alcoholic mixers company in
collaboration with craft Gin brand Greater Than, has rolled
out India’s first alternate to Tonic Water for Gin lovers – a
Gin Cherry Sour.
Crafted at the Jimmy’s Cocktail Labs by Yangdup Lama,
world’s leading mixologist, it brings together two of India’s fast-growing
premium beverage brands from their respective categories – India’s first
craft Gin (Greater Than) and India’s fastest growing Cocktail mixer (Jimmy’s
Cocktails).
Commenting on the new flavour, Yangdup Lama, Head of Product, Jimmy’s
Cocktails, said,
“Finding the right sour cherry was critical for this. We sampled many,
finally zeroed in on a particular variety from Turkey which had the
perfect balance of sweet and tart. When poured over ice or served chilled
mixed with Greater Than Gin, the Cherry Sour delivers a perfect balance of
sweet & sour with a lingering long finish of the ginger spice making it a
well-rounded cocktail, perfect for all seasons.”
The Jimmy’s Cherry Sour is best enjoyed on ice mixed with Gin or straight up
as a refreshing chilled beverage. Its flavour craftmanship is a testimony to
India’s fast-growing love for cocktails and a new homegrown ability to
create world-class craft beverages that takes the flavour innovation game to
a whole new level.
Commenting on the partnership, Anand Virmani, Co-founder and Distiller,
Greater Than,
said,
“The team at Jimmy’s has been lighting up the beverage space and we’ve
been big admirers of how they have managed to add a new dimension to
at-home-drinking. We have been part of the trials of Gin Cherry Sour along
with the legendary Yangdup Lama and are excited that this Jimmy’s x
Greater Than collaboration is finally ready to hit the shelves.”
The Gin Cherry Sour is the seventh cocktail mixer from Jimmy’s Cocktails,
which had recently launched a Bloody Mary & Margarita RTD-Mixer last year.
Currently, the new variant will be exclusively available nationwide at
jimmyscocktails.com and soon
will be hitting shelves across the country.
Greater Than, a part of Nao Spirits, is a homegrown spirit company that is a
brainchild of Anand Virmani, Aparajita Ninan, and Abhinav Rajput. With a
distillery in Goa that produces India’s first London Dry Gin and the world’s
first Himalayan Dry Gin, its gins can be found in 9 states in India, and 16
countries across the world.
Jimmy’s Cocktails founded by Ankur Bhatia and Nitin Bhardwaj, was conceived
to bring a world-class craft cocktail experience to consumers’ homes at a
convenient and affordable price point. In a short span, the brand has become
the fastest-growing brand in the new and upcoming spirits mixers category.
About Jimmy’s Cocktails
Founded in 2019, Jimmy’s Cocktails is a unique, ready-to-drink premium,
non-alcoholic cocktail mixer brand that delivers all the complexity and
craftsmanship one would find at their favourite bar. Crafted by some of
India's top mixologists, Jimmy’s range of cocktail mixers are made with
fewer calories, natural flavours and zero artificial sweeteners - achieved
by using only the highest quality ingredients with their natural sweetness.
Available in seven delectable flavours of Whiskey Sour, Cosmopolitan, Mango
Chilli Mojito, Sex on the Beach, Margarita, Bloody Mary and Gin Cherry Sour,
Jimmy’s Cocktails aims to make premium cocktails accessible to everyone.
For further information, please visit
https://jimmyscocktails.com/
For any further information, please contact:
Akshita Attri |+91 9810960850 | akshita@avianwe.com
Bhavneet Kohli | +91 7045984544 | bhavneetk@avianwe.com
Muskaan Bhatia| +91 9871920749 | muskaanb@avianwe.com